SEARCH ENGINE OPTIMISATION THAT GET'S GREAT RESULTS
MAKING YOUR MARKETING EASY, AFFORDABLE, & RISK-FREE
We are so confident that we can increase traffic to your website, that if we do not, you can have your money back*
SEO Agency in Colchester, Essex.
SEO MANAGEMENT THAT GETS GREAT RESULTS
HC Media is an industry-leading specialist SEO Agency in Essex. With years of marketing experience, having worked with some of the biggest brands in the UK, and being based in Colchester, it means that we can offer London SEO services and quality for lower costs. Our overheads are insignificant in comparison to the rent for an office near the Thames!
Our belief is that SEO is one of the foundations of online marketing. If your SEO campaigns are not up to scratch, then all other marketing that you do could be impacted. Therefore, you will not be getting the best ROI with any of your marketing strategies and spend.
What does SEO stand for?
This is still a question that many people ask. For anyone in the marketing industry, it is commonplace nowadays but there are plenty of business owners that do not know what SEO stands for. Because of this, it can put them off doing it, which is bad for business. SEO stands for Search Engine Optimisation. Even for many people who do know what it stands for, that doesn’t mean everyone understands what it means.
SEO work is all about making sure that your website and brand can be found online. This then means that search engines, like Google and Bing, can return your website to people who are looking for your products and services.
Of course, this is a simplified description and there is a lot to it. When search engines can return you to searching consumers, it, therefore, means more traffic to your site. More traffic means more sales opportunities, making it an integral part of you digital marketing.
So, who needs SEO?
In short, any business with a website needs SEO. It is that simple. It means you can be found in search results. Every business will benefit from SEO.
While we are an SEO agency in Essex, we help clients all over the UK. There are no quick fixes with SEO and no guarantees for hitting the top spot of Google, avoid people who promise it.
Back in the old days (not that long ago really) when the Yellow Pages was king of the business directories if you wanted consumers to visit or call your shop or business, you needed to be in the Yellow Pages. Unfortunately, it is not as simple these days to say you need to be on the…internet!
Most consumers find new businesses online. But where online can vary, it could be social media, online business directories, paid adverts. Although, often it is via a search engine. Google take the market share with most people using it, but it could be from Bing, Yahoo, or others. SEO is about making sure that your business is displayed on as many of these search engines, and as high up the results, as possible.
Your competitors are doing it, so you need to make sure it features as part of your SEO strategy as well!
Why does SEO work?
Search engines will only continue to be used if they work properly. This means that they need to provide the right information to consumers when they ask for something. SEO is about making sure your website can be returned to consumers at the right time.
SEO works because it makes it easier for search engines to work effectively. This is also why you cannot use tricks or break the rules, when you get caught doing it (which you will!) then these search engines remove you from their results, potentially indefinitely. If you cannot be found online then people will not find you.
If you work to help the search engines, the search engines will then help you by displaying you in their results.
Why does SEO work for small businesses?
We look at this in more detail on our “local SEO” page. There are a lot of stats that come into play with online searches. Every 60 seconds there are 3.8 million searches on Google alone! Over 80% of searches online are “local” searches. This is usually adding a location to what you are searching (for example, restaurants in Essex) or by adding “near me” to the search.
Because so many searches are for local businesses it means you can compete with some of the big businesses in the UK. You might not be able to compete with them for a single keyword, but you can at a local level. For example, trying to get ranked on SEO for “women’s clothing” will be extremely tough and cost a huge amount, but, if ranking for “women’s clothing in Colchester” is possible.
The fact that SEO can work at different levels, it means it works for small businesses. Check out our local SEO services.
Can SEO improve sales?
You should already have some idea on how SEO starts to help improve sales, with the information in the above sections. Getting ranked higher up in search engines means that more people will visit the website. Around 95% of people never leave the first page of Google. This means that if you can get your site on that first page, you will reap the rewards. But you will not get there without SEO.
SEO is not just about keywords (although it is a huge part of it). It certainly isn’t a case that you can only focus on one keyword. An accountant doesn’t just get the opportunity to try and rank for “accounting” with their SEO work. They can look at accounting, small business accountants, corporation tax, VAT returns, etc.
Why choose HC Media for your Search Engine Optimisation (SEO)?
Many web design and web development companies produce fantastic websites. But not all of them fully understand SEO, search marketing, and content marketing. Here at HC Media we provide high quality marketing services including SEO, pay per click, lead generation, and more. We are more than just a marketing agency. SEO is our speciality and we are experts in this field.
You can find any digital PR company or digital agency that offer SEO. We have seen many that only offer on-page SEO. Some also include technical SEO, however, not many deal with authority when it comes to SEO. HC Media offer the full package.
What HC Media cover for you
SEO can be split into three areas. On-page, technical and authority. We cover all of these aspects and more to help you out-rank the competition. We can even look at what your competition is doing and therefore produce a strategy to help you overtake them. This comes by completing the three aspects mentioned above:
On-page SEO: We will run through the content of your website and ensure that it is keyword optimised, that it makes use of the correct anchor tags, and follows best practice guidelines and industry standards. This part of the service we offer involves us optimising your page titles, meta descriptions, and looking at the other factors that help ensure your website is found.
Technical SEO: There are a vast number of characteristics that impact a website. These include things like page speed, broken links, image sizes, having the right certificates on the site, etc. and we look at all of these to help your website rise through the ranks.
Authority: This is the area of SEO many other agencies ignore, or they get wrong. You will often hear "authority" referred to as backlinks and here we'll explain how they affect you. Every website has an authority score and this indicates how trusted that page is by search engines. The higher the score, the more trust there is. Backlinks are where you have another website refer to yours and use a hyperlink to direct traffic to your website. Where that other website is highly trusted by search engines, you can then increase your authority score based on this recommendation. There are a host of guidelines that need to be followed to get this right and unfortunately not every company understands all of these. Bad backlinks damage your authority score so, get in touch with HC Media today to make sure it is done correctly from the start!
HC MEDIA GROUP