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Google Penalty Recovery Services in Essex
Reduced website ranking?
There will be times when your website drops in rankings. It will happen. The hugely important thing is why your website has dropped in the search results. Google may tell you. You might not have heard anything but all of a sudden, your website is not as high up the Google organic search results!
Why this happens depends and several factors impact it. When it occurs, it isn’t good. There might not be too much wrong but let’s face it, if you drop in the search results it tends to have a negative impact on your website and ultimately your business when a traffic drop occurs.!
Google amend their algorithms and not always with a major update like panda and penguin. The algorithm change could be minor, but this could have a big impact on your site. When minor algorithmic updates happen, you could see a drop in your ranking. This is not necessarily a Penalty. At times you might find an algorithm sees you served with an ‘algorithm Google Penalty’, perhaps you had a penguin penalty previously. When this happens, you can discover why and make the appropriate amendments to adhere to new guidelines.
If there is no change in the algorithm but you fall in the rankings, then you might have received a Google Penalty. You can check on Google at any time to see if you are being penalised.
What is a Google Penalty?
Search engines run through your website. Should they find something untoward, they penalise you. A Google penalty is where they check your website and find something spammy or something that goes against best practices and their guidelines. The reason varies as many things get pulled up, we will look at these in a moment. A penalty is as it sounds, Google will drop your ranking and they can even wipe you from search results altogether! They are sometimes referred to as a “manual action” so if you hear that phrase or get an email from Google about a manual action, then you need it investigated.
What types of penalties are there?
Cloaking & Redirects: Cloaking is a technique that is not accepted by Google. If you show Google one thing but show visitors something else, this is known as cloaking. It could be content cloaking, where you let Google see some text on the site, which they rank you on, but when a visitor comes to the site a different text is displayed to them. Cloaking can occur with images as well.
Hacked site: Unfortunately, you could receive a penalty through no fault of your own. Hackers can be a nuisance. Hacked websites can often find they are then subject to techniques like cloaking and rediverts. When this happens you are faced with the penalty when you did nothing wrong.
Hidden Text & Keyword Stuffing: Hidden text can be a bit like cloaking. You let search bots see a full amount of content text, but when a visitor lands on the website, you hide some of that content. As search engines use both bots and humans to crawl a website, if you do this then you will get served with a penalty. Some of the old tactics used by poor “SEO companies” saw them add keywords into the HTML of a website. This text is not displayed on the website but is picked up when the site is crawled. When Google realised this was happening, they shut it down. This tactic is using hidden text to try and trick search engines but, in the end, only hurts your website.
Keyword stuffing can happen in more than one format. The tactic described above (with placing text in the HTML that doesn’t display) is a form of keyword stuffing. These days, however, keyword stuffing is far closer related to simply putting the keyword you want to rank for within the content of the website too many times. You need to research keywords and think about the anchor text distribution.
Pure Spam: A tricky one to figure out why you received a penalty. If you purchased the domain name which previously used spam content, you could receive a penalty. Google sees automatically generated content is seen as spammy (mainly because it shows no human interacted with the website). If you copy someone else’s content, then Google will catch you out and could send you a notification of a pure spam penalty.
Free Hosting: Like free lunches, there is no such thing! Whatever you save in the cost of hosting a website with an offer of free hosting, that company makes up with awful spammy adverts! If your website is full of spammy adverts, then Google will not take kindly to it and are likely to penalise you.
Structured Mark-up: If you have poor structured mark-up on your website then this can also mean you get a Google penalty. Using structured mark-up is often a good idea, however, if you use it to try and get around Google and search engines to rank higher, you’ll get caught and punished.
Poor content: This links in with “pure spam” as if you copy someone else’s content this is known as “scraped content” on the basis that you scraped it from the internet instead of using your own content. You could get a poor content or a pure spam manual action if you do this.
Simply having poor content on your website is enough to get a penalty. Most of the time this relates a little more to very low amounts of content, using content that isn’t really related to what the page is supposed to be about, or creating pages solely for the reason of ranking them (these are known as doorway pages).
Having duplicate content on your website can lead to a penalty as well. If you have lots of pages with the same content then it is like you are using your site to keyword stuff (rather than a single page) and like keyword stuffing, you get punished for it.
Bad Backlinks: One of the most common reasons a website receives a Google penalty / manual action is to do with buying links. Our SEO page explains the importance of backlinks and references the damage poor links can do. A backlink is another website that links to your site. But there are rules and guidelines to follow when you want to obtain them. If you get bad links then Google sees this as a way of you trying to rank your website, which they do not appreciate. You need to closely monitor backlinks and approve them before a company just does them for you and causes problems. If you see a bad one then make sure you remove the link.
Offering Bad Backlinks: While using bad backlinks causes your website issues, the same can be said of offering them. You might think you could raise some cash by charging businesses to appear on your website if you link to them, to try and send traffic their way. However, if you don’t know how to do this and keep within best practices, you will likely see your own site get damaged because of it! Linking to any old site your website doesn't relate to, will be seen as unnatural links. You could provide the service of backlinks but you must understand how to do it and think about link building.
User-generated Spam: There are a lot of good reasons to allow visitors to your website to comment. Blogs are a perfect example of this. However, when you have an option for visitors to add content and comment, you could find it gets abused. Comments can be used to promote other businesses and spam other users with adverts. Google will not accept this happening and it can lead to a penalty. If you allow users to add content to your site, even just through comments, make sure you check them and take out any spammy comments.
Expired Jobs: If you place vacancies on your website then you must remember to remove them when the deadline for applications has passed. If you have expired jobs on your website, then this can lead to a penalty.
Can HC Media help me with a Google Penalty Recovery?
Regardless of the reason you might have received a penalty, we can help fix it. Our Google Penalty Recovery service means we can deal with these penalties and fix them to help you get back on track and push your website back up the rankings. Contact us today.
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